WEBSITE OVERHAUL FOR NEWARK CITY PARKS FOUNDATION

The Newark City Parks Foundation is rooted in providing free public programming through engagement with Newark’s five downtown parks. A website is part of the virtual identity of the NCPF and is the first impression the people of Newark have with the foundation. Previously, their platform undersold the impactful work done by their organization but has all the necessary components to develop. The NCPF website should engage with the people of Newark, so they know their downtown parks are cared for and invested into.

Our team’s objective was to design a website experience that transformed casual visitors into active participants by encouraging them to explore opportunities like volunteering, donating, and engaging in community events at the parks.

To begin the website overhaul, we performed an audit of the previous website and found what worked and what didn’t.

From there, we were able to point out key issues with the navigation of the site and how to improve overall engagement.

I collaborated in this 3-person design team to ideate and design the website’s landing page and park pages.

  1. We generated moodboards and visual inspiration, translating concepts into multiple Figma layout options.

  2. We designed and iterated on page structures, contributing individual ideas that were refined into the final product.

  3. Participated in feedback sessions to align design decisions with project goals.

WIREFRAMES

After several iterations formed through client meetings, we were able to create this polished wireframe. The test version of the website overhaul with a test brand identity we ideated. We created all of our polished wireframes in Figma.

By May 2025, we were able to translate our wireframes and ideas into the new, official website overhaul for the NCPF through a final stakeholder meeting.

Check out their website here!
Newark City Parks Foundation