The Newark City Parks Foundation is rooted in providing free public programming through engagement with Newark’s five downtown parks. A website is part of the virtual identity of the NCPF and is the first impression the people of Newark have with the foundation. Previously, their platform undersold the impactful work done by their organization but has all the necessary components to develop. The NCPF website should engage with the people of Newark, so they know their downtown parks are cared for and invested into.

Our team’s objective was to design a website experience that transformed casual visitors into active participants by encouraging them to explore opportunities like volunteering, donating, and engaging in community events at the parks.

DESIGN ANALYTICS

Revamp of the website increased the number of engaged visitors (meaningful user traffic) by +148.78%, most of which were mobile site users.

Engaged site visitors went from spending 3:11 minutes to 8:01 minutes on the site … a whopping +127.54% increase of time spent on the site.

Mobile website views increased exponentially (+251.53%).