Vantage Specialty Chemicals, a B2B supplier to major beauty and personal care brands, engaged me to elevate their brand presence across digital and print platforms. Many of the assets I produced were client-facing to large-scale brands like L’Oréal and Estée Lauder. My role centered on developing campaign and product-focused marketing assets that improved client engagement, visibility, and communication clarity.

Role

• Visual Designer, Marketing Designer

Tools

• Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Deliverables

• Digital & Print Ads
• Print Sell Sheets
• Email Campaign Assets
• Web Banner Ads
• Campaign Visual Direction

Featured Ads & Assets

• TUCUM-HA EFX™ banner ad for Happi.com
• Oasis Formulation Kit super-billboard website ad
• “Youth Has No Age” formulation kit book ad
• Sell Sheets for product clarity
• Email marketing assets for product announcements and campaigns

Design Impact / Analytics

• Improved sell sheets increased clarity and digestibility for both clients and the internal marketing team.
• New product email assets led to higher client engagement and increased conversion within communication pipelines.
• Oasis Formulation Kit super-billboard ad resulted in a +98.25% increase in site visits (mid-June).
• TUCUM-HA EFX™ banner ad drove an +84.45% increase in site visits (late-August).

SEE FULL DIGITAL AND PRINT ASSETS BELOW . ↓