VANTAGE® SELL SHEETS, EMAIL ASSETS, AND DIGITAL / PRINT ADS.
For my work with Vantage Specialty Chemicals, a B2B company that supplies high-quality ingredients to major beauty and personal care brands, I played a multifaceted creative role focused on elevating their brand presence across both digital and in-person platforms.
Vantage Specialty Chemicals tasked me with creating several product and campaign ads to be featured on various mediums.
These ads include:
TUCUM-HA EFX™ banner website ad on Happi.com.
Oasis formulation kit super-billboard website ad.
“Youth has no Age” formulation kit book ad.
DESIGN ANALYTICS
Improving sell sheets allowed for better client-facing visibility and better digestibility for our marketing team.
Producing product email assets improved client engagement and conversion within the realm of communications.
Oasis formulation kit super-billboard increased site visits by 98.25% during mid-June.
TUCUM-HA EFX™ banner increased site visits by 84.45% during late-August.
When I first started at Vantage Specialty Chemicals, there was an overall issue of inconsistency around the tools they had for their marketers (more specifically their sell sheets). Sell sheets are meant to inform the marketers at Vantage what key-points to home in on when it comes to the products we sell. Typography was askew, data charts were low-quality and unreadable, and certain elements were missing altogether. By working with the marketing team and my senior designer, I was able to improve the digestibility of these sell sheets. This would facilitate our marketing team in polishing their knowledge of our products, allowing them to have more engaging conversations with interested customers. In addition, this would provide critical performance data for our company’s clients to better inform them on what our products offer.
In B2B communication, every client-facing email represents the brand. I helped develop a series of branded email assets and that ensured product visibility and supported account managers with client conversion and engagement.
In addition, the several digital-ads I produced helped net client traffic from big name businesses like Estee Lauder and L’oreal.
