I’m a product and marketing-minded designer. I have experience in B2B and high-profile client marketing environments. My background blends product design and creative s / production seamlessly. All this gives me a strong grasp of how good design impacts real business outcomes and is aligned with real users.

See my work below. ↓

NIKOLAS MCLEAN

CREATIVE & PRODUCT DESIGNER

NJTRANSIT® APP AUDIT & REDESIGN

Independent UX audit and redesign proposal addressing usability gaps in the NJ Transit mobile app.

➞ UX DESIGN, UI DESIGN, PROTOTYPING

VANTAGE® DISTINCTIVE SUNBOOSTER VIDEO

Client-facing motion video communicating emollience and SPF benefits for Vantage’s enterprise beauty partners.

➞ MOTION DESIGN

VANTAGE® ADS, SELL-SHEETS, & EMAIL ASSETS

Digital and print marketing collateral designed to support client engagement across campaigns and sales touchpoints.

➞ VISUAL DESIGN, PRINT DESIGN, B2B MARKETING

PUMPLIFE® BRAND

Brand identity system developed for Pumplife, a modern athletic brand, spanning visual and motion applications.

➞ BRAND IDENTITY, MOTION DESIGN, PRINT DESIGN

ACLU-NJ® DATA VISUALIZATION

Short-form data visualization video for ACLU–NJ that transformed complex civic data into an accessible, mobile-first narrative for social media.

➞ MOTION DESIGN, DATA VISUALIZATION AND RESEARCH, SOCIAL MEDIA

MAFIA EDITORIAL

An editorial campaign and timeline video exploring the history of New York’s Five Families, which was inspired by 1940s newspaper systems.

➞ PRINT DESIGN, MOTION DESIGN, RESEARCH

NEWARK CITY PARKS FOUNDATION WEBSITE

Website overhaul prototype developed in a 3-person team for the Newark City Parks Foundation, resulting in a ~150% increase in meaningful site engagement.

➞ UI/UX DESIGN, VISUAL DESIGN, PRESENTATION DESIGN